Most definately!

How you distribute the newsletter is up to you.

If money is tight and you want to send the newsletter as an email or as an email attachment you are free to do so. Both the 4-pager and the 2-pager can be used in this way. In fact, after you sign up we will give you instructions on what we think is the best way to handle this.

But we suggest, and studies have shown that a printed, mailed newsletter is much more effective. We all receive too many emails everyday. And many emails that are not urgent are left aside for later. And then we never get to them. That should not happen to your newsletter.

Another reason is that email deliverabilty is becoming more and more problematic each passing day. People change emails frequently and we do not want your newsletters to get lost in cyberspace.

Sending the newsletter via email also limits one of its biggest strenghts which is that it is usually kept around the house and various members of the family read it. Even if they do not read it but see see your picture every month goes a long way as reinforcing the notion that you are the loan officer for the entire family.

So yes, you can use it as an email, but we would not recommend it.

 

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