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Free Mortgage Newsletter Questions

 

Who Should I Be Sending A Newsletter To?

To anyone you want to do business with.

Use it to stay in touch with your past clients.

Use it to keep in touch with hot prospects.

Use it to remind referral sources that they need to keep referring you.

Use it to show to real estate agents that you are not a typical loan officer and that you are someone they should be working with because you have the marketing prowess to be using tools as good as this one.

If there is someone you want to do business with, they should be getting a copy of your newsletter. A newsletter is the cornerstone of any business that generates multiple referrals. Even if you do an amazing job for a client, if you do not stay in touch, and if your name is not contantly reinforced in their minds they will forget you over time. And there will come a day when they will want to refer you, but will not be able to because they forgot your name.

A regular newsletter is better than a business card as well. Phone numbers change. So do email addresses. You might move to a new city or a new office or a new company. When that happens you do not have to worry about losing referrals because everyone referring you will be getting a monthly newsletter with your new contact information printed right on it.

A monthly newsletter makes the business card absolete as a referral generation tool. A newsletter is actually an oversized business card. And that is why it works so well.

If you want to learn how to use your newsletter in the most effective manner and to generate large amounts of referrals check out www.referralsondemand.com

FREE newsletter every month!

Our FREE mortgage newsletters offer you a way to stay in front of your prospects. All content is written by industry specialists, so you can rest assured your prospects will receive more than just a great design.

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