Free
Mortgage Newsletter Questions
Why should I use a newsletter?
All top producing mortgage loan officers and real estate
agents use them.
The key to building a referral business and to get
people to remember you is to constantly keep your face
in front of them. You cannot even count on your friends
and family to remember that you are in the mortgage
business unless you drill it into their heads.
A loan officer recently told me this story.
When he first got into the mortgage business he called
all his friends and relatives and sent them a letter
with a stack of business cards just like his manager
told him to. But nothing happened so he started doing
other methods of lead generation.
Eight months later his mother told him that his cousin
just moved into a new house. Our hero was incensed because
his cousin never told him about it and never even talked
to him about the loan. Our hero asked his mother if
she knew the cousin was buying the house, and she said
she did. She figured our hero was helping the cousin
with the loan so she never mentioned our hero to the
cousin.
When our hero finally called the cousin and asked why
he never said anything, the cousin replied, "Oh
wow. I am so sorry. I totally forgot you were in the
mortgage business. I still have your business cards
in the kitchen drawer. My realtor knew a loan person
and we just went to her without even thinking about
you. But we got a great deal. I doubt you could've beat
it anyway."
If our hero only had a monthly newsletter, this would
not have happened. Even if our hero was just sending
a letter to his database on a regular basis this would
not have happened.
The point of the story is that you cannot leave your
business to other people. You cannot sit back and think
that people will remember to call you unless you remind
them again and again that you are in the mortgage business.
I urge you to do a little experiment. Ask five friends
that own houses (which you did not help) if they can
remember the name of the realtor and the name of the
mortgage person that helped them. I bet you that none
of them will be able to remember either name unless
that person stayed in touch with them on a regular basis.
A newsletter is the best tool you can have in your
marketing arsenal. Not only does it remind your database
about you, but a properly produced newsletter will make
them like you and admire you more. You will appear as
a professional.
Newsletters:
- Guarantee referral business
- Build loyalty among your clients
- Show prospects that you are the loan officer for
them
- Make you appear professional
- Postition you as a real estate expert
- Get your database thinking about you
- Get your database to feel indebted to you for providing
such good information month after month
- Allow you to interact with your database as a group
We feel every loan officer MUST stay in touch with
their database and the newsletter is the easiest way
to do so.
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Questions
FREE newsletter every
month!
Our FREE mortgage newsletters
offer you a way to stay in front of your prospects.
All content is written by industry specialists, so
you can rest assured your prospects will receive more
than just a great design.
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